Make the most of getting together with TransPennine Express

TPE features Bill Withers' classic in ‘getting together’ centred homage to travel

TransPennine Express (TPE) has launched a new campaign, which encourages making the most of getting together for a ‘lovely day’ featuring Bill Withers’ 1970s classic.

The 30-second film, which was developed in collaboration with The&Partnership Manchester, aims to encourage people to make the most of getting together across the north of England and into Scotland.

Darren Higgins, Commercial Director at TransPennine Express, said: "We're proud to unveil our new campaign centred around how we help bring people together - providing lovely days out to beautiful beaches, big cities, and country escapes."

Bill Withers’ timeless Lovely Day provides a catchy and upbeat soundtrack to the campaign which follows the adventures of TPE’s characters as they travel by train for an exciting day out across the TPE network.

Darren added: “The campaign also sees the return of our loveable bucket and spade characters, along with a torch and battery enjoying a movie at the cinema, a paint pot and brush visiting an art gallery, and a set of bagpipes huffing and puffing on a countryside walk."

"We wanted to demonstrate that every meeting can have a little extra meaning when you take a train with TransPennine Express."

The campaign is running across TV, video on demand, newspapers, radio, social and digital channels as well as digital displays on the TPE network.

Adam McGowan and Danny O’Keeffe, Associate Creative Directors, at The&Partnership Manchester said: “We wanted to show how we can all make the most of getting together across the region. It’s a campaign that’s packed full of little laughs and smiles along the way.

“We brought a new dimension to these characters, making them miniature and using stop-motion – which is a real labour of love. The attention to detail and level of craft involved is unbelievable. Catherine Prowse and her team at Blinkink did such a great job of bringing it all to life.”

TPE recently released its blueprint to make journeys better which includes its aim to inspire and encourage days out across the TPE network

Notes to editors

About The&Partnership:
The&Partnership is both the UK & Europe’s fastest-growing independent agency network, increasingly known for its innovative in-sourced model. Backed by WPP and spanning five continents, the 1500-strong multi-disciplined agency group has seen four continuous years of record growth against a challenging industry backdrop. 

It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas. Designed to meet clients’ growing need for maximum speed, agility, cost-effectiveness and integration, these multi-disciplined ‘&Model’ agencies are driving impressive results for clients including News Corp, AON, RNIB, NatWest, Toyota, Lexus, TELUS and Mars. 

The&Partnership is partnered with global media planning and buying network mSix&Partners through a joint venture with GroupM. 



Creative Director: Andy Bunday

Associate Creative Director: Danny O’Keeffe

Associate Creative Director: Adam McGowan

Senior Account Director: Lauren Sanders

Senior Account Manager: Ben Court

Account Manager: Virginia Saul

Agency Producer: Nicki Casey


Production Company: Blinkink

Director: Catherine Prowse

Executive Producer: Bart Yates

Executive Producer: Josef Byrne

Head of Production: Alex Halley

Producer: Sami Goddard

Production Manager: Sandy Liddle

Runner: Anna Argiros

Background Design: Xavier Ren

Storyboard Artist: Victoria Budgett

Production Designer: Brin Frost

Set & Prop Build: Anita Bruvere, Areeya Bass, Beattie Hartley, Ben Cote, Connor Chung, Emma Niemis, Kat Simpson, Rosie Tonkin

DOP: George Warren

1st AC: Toby Goodyear

Gaffer & Moco Op: Max Halstead

Spark: Pearce Crowley

Animators: Anthony Farquuhar-Smith, Tobias Fouracre & Steve Warne

Rigger: Andy Spradbery

Puppet Maintenance: Cat Johnston

Studio Manager: Daisy Garside

CG: Furry Tail Dragon Ltd

CG Team: Andy Antoniou, Raffaele Grande, Laimis Petrauskas, Stanislav Shcherbakov

Comp Lead: Andrew Khosravani

Comp: Lina Larsen, Tom Fisher, John Malcolm Moore

Grade: George K

Sound: Paul Harrison @ Picture House

Shot @ Clapham Road Studios